Lu Vason, president and producer of the Bill Pickett Invitational Rodeo (BPIR), long-ago challenged the false perception of the absence of Blacks in the development of the West, while molding his touring rodeo into an unquestionable success. A former entertainment producer, media impresario and marketing consultant, Vason founded the BPIR in 1984. Safeway will join him to bring the high-energy rodeo back to…
