Popular Black Touring Rodeo Show Thrives

Lu Vason, president and producer of the Bill Pickett Invitational Rodeo (BPIR), long-ago challenged the false perception of the absence of Blacks in the development of the West, while molding his touring rodeo into an unquestionable success. A former entertainment producer, media impresario and marketing consultant, Vason founded the BPIR in 1984. Safeway will join him to bring the high-energy rodeo back to the San Francisco Bay Area Saturday and Sunday, July 14 and 15, 2012.  

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Bill Pickett Invitational Rodeo Rides into San Francisco Bay Area

SAN FRANCISCO BAY AREA, CA: To the delight of thrilled audiences and rodeo fans, some of the nation’s most skilled and entertaining Black cowboys and cowgirls will ride into the San Francisco Bay Area to compete in the nation’s only touring Black rodeo competition—the thrilling Bill Pickett Invitational Rodeo (BPIR).

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