As of June 1, 2013 GMC TV officially becomes UP. Launched in 2004 as the Gospel Music Chanel – the transition of the Atlanta based network will help to further strengthen their “Uplifting Entertainment” brand.
Along with a new website (UPtv.com) the corporate entity has also been renamed to UP Entertainment, LLC.
“The response to our new name has been phenomenally positive,” said Charley Humbard, president and CEO. “The beauty of UP is that it needs no explanation. Every hour of programming on UP is uplifting, inspiring and entertaining for the whole family. It captures the essence of our brand – uplifting entertainment – and will lend itself to many interesting and fun creative executions.”
We look forward to more great entertainment, expecially for urban people of faith!
What do you think of the name change?