• Bay Area Health & Beauty TV & Film

    ‘Black Lives / Black Lungs’ Tackles Tobacco Industry Racial Profiling, Bay Area Premiere Nov 10-11th

    Black Lives / Black Lungs is a hard hitting film documenting the Tobacco’s industry racial profiling and infiltration of the Black community

    The African American Tobacco Control Leadership Council (AATCLC) is proud to bring filmmaker Lincoln Mondy and his Truth Initiative documentary entitled “Black Lives/Black Lungs” to the San Francisco Bay Area for a weekend of free screenings and panel discussions, November, 10th-12th, 2017.

    Both screenings will be followed by a Q & A session with Lincoln Mondy and then a lively panel discussion with nationally recognized tobacco control experts.  Admission is free. and open to the public. Advance registration is required.

    As cities across America, and, more importantly, San Francisco, Oakland and Berkeley move to enact legislation to restrict the sale of menthol (Newports) and all flavored tobacco products, this timely film provides historical context about how the tobacco industries systematically profiled and then infiltrated the Black community. Prominently featured in the film are experts from the African American Tobacco Control Leadership Council. The film includes rare footage of the “free menthol cigarette” giveaways that blanketed Black inner cities across this country.

    The free product giveaways coupled with aggressive Black media campaigns and the cooptation of Black cultural events quadrupled African American use of mentholated cigarettes and became the biggest drivers of the present day tobacco death toll of 45,000 Black lives each year.

    Mondy’s powerful film screenings will be shown in Oakland on Friday, November 10th at 6pm at the New Parkway Theater and on Saturday, November 11th at 2:00pm in San Francisco at the African American Art and Cultural Complex.


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