• Arts & Culture TV & Film

    2015 McDonald’s 365 Black Awards Honors Pastor Marvin Sapp, Ava DuVernay, Jeff Johnson + More During Essence Festival

    Soul Brother

    McDonald’s star-studded annual 365 Black Awards were held earlier today in New Orleans during the Essence Festival. Hosted by television host Terrence Jenkins (Terrence J), and actress Keke Palmer, the 12th Annual event salutes the positive contributions of outstanding individuals strengthening the African-American community.

    Academy Award-nominee Ava DuVernay was awarded the Arts & Entertainment award, while gospel artist and pastor Marvin Sapp took home the Living Legend award and was honored in song by fellow recording artist Pastor Smokie Norful. Journalist/communications specialist Jeff Johnson was honored with the Humanitarian award. The show also had stellar performances from the likes of Sevyn Streeter, Amber Riley, B.o.B., Jonathan McReynolds, Andra Day and more.

    Additional honorees include McDonald’s owner/operator Carolyn Hunter. Teen entrepreneur Tori Turner and young filmmaker Aaron Johnson were recognized alongside this lineup with the second McDonald’s 365Black Community Choice Youth Award, facilitated by the Thurgood Marshall College Fund.

    The program launched in 2003 as an extension of the company’s 365Black platform, created to celebrate the pride, heritage and achievements of African-Americans year-round. This year’s event was hosted by actor/television host Terrence Jenkins and actress/singer Keke Palmer and was held in conjunction with ESSENCE Festival® presented by Coca-Cola®.

    We congratulate all of this year’s honorees for their diligent service and dedication to enriching our communities for the future,” said William Rhodes, McDonald’s U.S. marketing director. “We are extremely proud to continue this tradition of recognition and scholarship and are grateful for the contributions of all 365Black Awards honorees, both past and present.

    Missed the live awards ceremony? You’re in luck, the show will broadcast on BET® Networks Sunday, August 23rd 9/8c. In the meantime, follow @365Black on Twitter and follow the hashtag #365BlackAwards for more pictures, conversation, and behind the scenes view.

    Congrats to this years honorees!

    Photo Credit: Soul Brother

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